Generating, understanding and properly applying market forecasts is no longer an activity just for the “number crunchers”; it is becoming a necessity throughout today’s businesses. A recent survey by theForecaster (forecastingexcellence.ning.com) reveals that scope of forecasting is changing rapidly with the business landscape.
(Oct 29, 2007)
Prediction Markets
Changing from a position of strength
Research from consulting firm Accenture shows that high-performance businesses stay ahead of the curve by anticipating needs and new marketplaces.
(Oct 22, 2007)The Myth of Large Numbers
“Did you hear about the 6 foot tall man who tried to walk across a lake with an average depth of 4 feet? He drowned." - Author Unknown
(Oct 16, 2007)Prediction markets – reinventing pharma forecasting?
Leading pharma forecasters increasingly are buying into the concept of “prediction marketing,” a new forecasting tool designed to capture and utilize the knowledge contained within a company or a group. Put simply, it’s a way of “harvesting the wisdom of crowds.”
(Sep 15, 2007)Prediction markets – harvesting the wisdom of crowds
Never heard of prediction markets? It’s a simple concept really that is revolutionizing forecasting in a variety of industries and seems poised to take the pharmaceutical industry by storm.
(Aug 14, 2007)Avoiding the pitfalls in pharma forecasting
Two workshops held at eyeforpharma’s recent Pharma Forecasting Summit allowed participants to vote on the top ten pitfalls of forecasting, based on their own industry experience and the insight gained from the summit. In addition, participants shared best practices and solutions for how to overcome some of the pitfalls inherent in pharmaceutical forecasting.
(May 29, 2007)
